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Joint Parliamentary Committee on Personal Data Protection Bill to meet todayHighlights The meeting will be under the leadership of BJP MP, PP Chaudhary Consideration and Adoption of draft report on Personal Data Protection Bill, 2019 is on agenda The Bill aims to provide for protection of privacy of individuals relating to their personal data
The Joint Parliamentary Committee on the Personal Data Protection Bill, 2019 is meeting on Monday. This meeting will be under the leadership of BJP MP, PP Chaudhary.
Consideration and Adoption of a draft report of the Joint Committee on the Personal Data Protection Bill, 2019 is on the agenda for the meeting.
The Union Cabinet had earlier in December 2019 approved the Personal Data Protection Bill, 2019 that deals with the privacy and security of data of Indian citizens.
It was drafted following a Supreme Court judgement in August 2017 that declared 'Right to Privacy' a fundamental right.
The Joint Committee of Parliament had last met in Delhi on November 12 to consider and adopt the draft report of the Bill.
The Joint Committee has been constituted to examine `The Personal Data Protection Bill, 2019' which was introduced in Lok Sabha on December 11, 2019.
The Bill aims to provide for the protection of the privacy of individuals relating to their personal data, specify the flow and usage of personal data, create a relationship of trust between persons and entities processing the personal data, protect the rights of individuals whose personal data are processed, to create a framework for organisational and technical measures in processing of data, laying down norms for social media intermediary, cross-border transfer, accountability of entities processing personal data, remedies for unauthorised and harmful processing, and to establish a Data Protection Authority of India.
(With ANI inputs)
Walking the runway to success till just a few months ago, the Indian fashion industry is now reevaluating its future with insiders saying the COVID-19 pandemic and lockdown have set the clock back at least a decade. As the lockdown continues and incomes shrivel, elaborate trousseaus, designer gowns and bespoke suits running into several lakhs of rupees have plunged in the list of priorities of the industry’s trend-conscious clients.
The pandemic has also presented a paradigm shift in consumer behaviour, be it in daily life or consumer spending on luxurious goods. The situation has brought a major change in the consumers’ mindset and the value system that underpins their luxury buying decisions. Smita Jain, Director – MGLUXM, SP Jain School of Global Management says, “The impact may vary subjectively with regard to the country or the target population.”
While the consumers have moved towards self reliance, work out videos online and personal hygiene measures related queries have been on the rise. The data also indicated that people are eagerly looking forward to things going back to “normal”. Contrary to the popular belief that online shopping is on the rise, the data clearly indicated that 30 percent of the customers said they are actually not shopping online. In addition to that, 40 percent of the consumers also said they will be delaying clothing purchases as well as vacations. Given the low sentiments, purchases will now be need- driven and not want-driven.
The country is in lockdown, businesses are folding up, workers being laid off and the overall retail confidence level is low. COVID-19 has changed communities, businesses, and the world forever. As retail businesses continue to work through the current situation and plan the future, it’s clear that the change required is significant – as is the potential opportunity across segments.
Sharing his thoughts about the new brand revelation, Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd. stated, “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”
For customers opting for an in-store purchase, Decathlon has introduced an innovative ‘Scan and Pay’. All one has to do is choose from the more than five thousand off-the shelf products, scan a barcode by using the Decathlon app, pay on their phone using their preferred payment option, and exit. No more waiting in line or paying at the cashier counter. Scan and Pay is an immersive yet zero-contact shopping experience.
The COVID-19 pandemic brought the whole world to a standstill affecting almost every industry – from the unprecedented pressure on health services, to the shuttering of non-essential businesses to supermarkets needing to consider their re-stocking tactics and opening hours. The outbreak of the pandemic has disastrously affected the life and livelihood of many in this country and the world at large. The consistent efforts by the government and healthcare workers have brought a considerable amount of relief to most places in this country allowing businesses to re-open.
Live stream sales have numerous advantages over conventional e-commerce. First, live stream as a medium of shopping, is more social and interactive which translates to better understanding of a product attributes by the consumer. Moreover, there is a trust factor associated as live stream hosts act as an added layer of protection to guarantee bona fide products for consumers.
“Our current preoccupation is how to retain all our employees, artisans and labour. To make sure they are supported economically in spite of retail grinding to a halt. This is stressful now but it will be unsustainable if it continues much longer, whether you are a big business or small.”
“The consumer will want to spend less and save more and due to limited disposable income, his/her affinity to value for money will also be high. S/he will want to buy products which are lasting,” he explained, adding that as a result of this pinched spending, consumers will experiment less and lean towards brands they trust, brands they have been loyal to for many years.
Fashion weeks are also set to change, at least for the immediate future. Sethi predicts that future fashion weeks will become less fancy affairs. That is the only way to implement social distancing and designers will have to function in accordance with a B2B model, which involves trading between two business entities and not directly with the buyer. “We need to restrain fashion weeks but they still need to have quality and aesthetic sense. We will still spend money to see that the right design sense goes out. We go with maybe lesser budgets, and skip the unnecessary hoopla that goes along with fashion weeks. But the B2B business and business of having meaningful fashion weeks for a buyer will definitely continue,” he said.
“The idea behind this consumer study was to understand how to tackle this unforeseen pandemic and get a pulse of what our audience is feeling. Liva has always been an enabler and leader in assisting the industry to understand where the future of fashion is headed and what the consumers need. Keeping this thought in mind, the study was our way to gauge the consumer sentiments during the pandemic, something that brands and companies have never experienced before. Businesses are going to have to re-strategize and alter their services and messaging basis the new ‘normal’. It’s great to see that the future of fashion is going to be more responsible,” said Srishti Sawhney, President and Global Brand Head, Grasim Industries, Pulp & Fibre Business.
In line with consumers’ and employees’ health concerns, American retail chain Kohl’s had decided to close all of its trial rooms indefinitely and is holding returned items for 48 hours. So has H&M and all stores owned by the H&M Group – Monki, Cos, Weekday and & Stories. Gap is also closing its all its fitting rooms and holding returned merchandise for a day. American department store chain Macy’s has announced that while it will not shut down all of its fitting rooms, the retailer is going to ‘quarantine’ all merchandise that have been tried on or returned for 24 hours.
The report also expounds how different market categories to be impacted by the discounting wave to varying degrees. Categories like intimate wear, that are season-less, are less exposed and can be repurposed later in the year. ‘Mid-market brands and retailers will be hit hardest, as cash-strapped shoppers trade down to the value segment for essentials and middleclass consumers turn more to heavily discounted affordable luxury and premium goods. For luxury brands, however, the discounting challenge is exacerbated by the need to preserve reputation and image, making it crucial to avoid steep discounting, or at least discount in a more controlled way through off-price channels,’ the report states.
“Most luxury brands are resorting to heightened digital engagement. Storytelling, dynamic visuals which depict the brand savoir faire, history and provide an irreplaceable meaning to the luxury consumers is the focal point of every luxury brands communication strategy today. We will see a new era open up for luxury brands, while most of the brands are still unconventional and flexible in their approach towards connecting with consumers, it will be interesting to see how the traditional brands can come out of this,” Smita Jain said, adding, “This lockdown is apt for luxury brands to reinvent themselves, to digitize their processes and enhance their systems and technology. This will allow them to develop operational efficiencies and provide personalized experiences to the consumers.”
“Indoor fashion categories, such as pajamas and activewear, fared a little better—but they are highly fragmented and lower margin, with limited differentiation across brands. In a March 20–22 survey of US consumers, 63 percent of respondents said that they expect to spend less on apparel than they usually do. If the shape of the recovery in North America mirrors that of China, it could be midsummer before spending and shopping behaviors begin to return to normal,” the report states.
Natural fabrics breathe better and the organic status of the garment ensures that there are no toxins that are used in the making of the garment. We believe that children need clothing that allows them to move freely and not restrict their movements. Clothes should be functional, good for indoor and outdoor playtime and machine washable, for the convenience of parents.
Brands and retailers will have to ramp up their digital footprint – their main lifeline in these times of crisis. Use social media to assure your existing consumers and advertise your product and services to new consumers. Expand your google search marketing by keeping a close tab on keyword ranking and searches. Check your PPC too because keywords targeted yesterday may not be the most relevant today.