The Officine Alfieri Maserati Personalisation Programme

The cars built by the Trident marque, founded in Bologna in 1914 under the name of “Società Anonima Officine Alfieri Maserati”, have always stood head and shoulders above the competition thanks to an exceptional combination of elegance and sportiness that matches peerless GT technical characteristics and performance with sophisticated exclusive interiors.

In fact, it was our genuine passion for great cars, handcrafted customisation and meticulous attention to detail that resulted in the “Officine Alfieri Maserati” personalisation programme.


This is a service courtesy of which our clients can create their own customised Coupé, by choosing the colours, finish, and features that best reflect their own particular style and needs, as well as the use of their Maserati. The guidelines used in the development of the programme focused primarily on versatility and long journeys – two factors highly pertinent to the marque’s GT profile. Great emphasis was also placed on allowing clients maximum freedom in choosing the colours and finishes for their car.The personalisation options are divided into four main headings. For instance, you can choose colour combinations for all of the leather sections of the interiors (ten are available) and the body paintwork (16 standard or we can customise on request). The Spyder’s soft top is available in four different colours too. Owners can even choose the colour of the brake callipers (black, red or silver) and the seven-spoke wheels. On request, they can modify the materials used for the interiors (briarwood, carbon fibre, leather roof lining) and use non-standard options.


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