The 17,000 square metres of Maserati’s historic factory on Viale Ciro Menotti in Modena have been totally transformed and are now virtually unrecognisable. First and foremost, a new executive centre, consisting of a tower and another large office building, have been added.
The ground floor of the office building houses the showroom where cars can be delivered directly to their proud new owners on request. There are two ultra modern production lines: one for the Maserati Coupé and Spyder, and the other devoted entirely to the new Quattroporte.
The pavilions directly in front of the production lines are home to the engine running in and testing area which boasts five test beds, and the transmission assembly area. To the side of these is the control and review area for the new cars. In fact, every single Maserati built is given a 100-km road test before it handed over to the client. When the cars return from their test drive, they go to the finishing department, a real clean room-type environment where every last detail is double checked before authorisation is given for the vehicle to be shipped to the world-wide sales network. Maserati currently employs around 450 people and builds 3,500 cars each year. However, both the workforce and output are set to increase gradually as the range grows. A 400 million euro investment in fixed capital and research and development is planned for the five year period between 2001 and 2006. This is the equivalent, in other words, to around 20 % of the company’s average annual turnover and constitutes a huge effort on its behalf. Maserati is currently selling on 45 markets world-wide, including the United States and Canada. Such is the faith that Trident marque has in its models that each one comes with a three-year unlimited mileage warranty (with the exception of the USA and Canada where the limits are 4 years and 50,000 miles respectively). The work done so far has yielded exceptional results with sales rising from just 666 in 1998 to 2,000 in 2000 and 2001, and then jumping again to 3,300 in 2003.